SERVICES
Stop reacting.
Start leading.
I’ve spent 24 years inside the associations world. I know exactly where organizations break down — and how to fix it.
125%
Membership growth in a shrinking market
90%+
Retention rate achieved at ISSA
24 yrs
Inside the associations world
4 key areas
Global Membership, Product Development, Tradeshow, IT
01
Fractional COO
Executive-level operations leadership — without the full-time cost.
Your organization needs a COO. But not necessarily full-time. I step in as your strategic operations partner — attending leadership meetings, guiding your team, and building the infrastructure that lets your mission scale. You get 24 years of association expertise, on your terms.
WHAT’S INCLUDED —
Weekly or biweekly leadership advisory sessions
Operational assessment and 90-day roadmap
Staff and department alignment support
Board and executive team communication
Process documentation and systems building
Change management and organizational transitions
Ongoing strategic guidance as your organization evolves
02
Operational Audit
Find out exactly what’s working, what isn’t, and what to fix first.
Most organizations don’t know where they’re losing time, money, or momentum. My Operational Audit gives you a clear picture. I conduct a top-down evaluation of your operations — staff, systems, processes, and strategy — and deliver a prioritized roadmap you can act on immediately.
WHAT’S INCLUDED —
Full operational assessment across all departments
Staff and leadership interviews
Systems and technology review
Process gap analysis
Prioritized findings report with specific recommendations
90-day action roadmap
Optional: follow-on implementation support
03
Strategic Growth Roadmap
Know where you’re going. Know exactly how to get there.
Growth without strategy is just chaos with momentum. I translate your goals, market data, and organizational capacity into a concrete, actionable growth plan. Built from the same approach I used to grow ISSA membership from 4,000 to over 9,000 members in a shrinking market.
WHAT’S INCLUDED —
Market and membership landscape analysis
Organizational capacity assessment
Revenue and growth opportunity mapping
12-month strategic plan with clear milestones
Resource allocation framework
KPI dashboard and accountability structure
Presentation-ready deliverable for board or leadership team
04
Digital Transformation & CRM Strategy
Your technology should work for your mission — not against it.
I led ISSA’s full migration from an outdated association management system to Salesforce —rebuilding data integrity, automating workflows, and creating a stronger digital experience for members worldwide. I bring that same expertise to your organization.
WHAT’S INCLUDED —
Current technology stack assessment
AMS and CRM selection and planning support
Salesforce and association platform migration strategy
Data integrity and cleanup process
Staff training and change management
Workflow automation design
Post-migration optimization and support
Why Trust Tejido
Expert Rating (ISO 9001:2015 Certified)
Lean Six Sigma Green Belt
American Society of Association Executives
ASAE Certificate in Association Management
18 years at ISSA across every major operational role
ISSA
The Worldwide Cleaning & Facility Solution Association
COO, ISSA
National Association of Wholesaler-Distributors
Executive Director, Association Executives Council
Cora (built corporate division from scratch)
Strategic Operations Advisor
English & Spanish
Bilingual
Process improvement methodology
Lean Six Sigma Green Belt
HOW IT WORKS
Simple. Focused. No wasted time.
01
Book a Discovery Call
Free 30-minute conversation. Tell me about your organization, your challenges, and your goals. No pitch. Just listening.
02
Assess & Recommend
Based on our call, I recommend the right engagement — Fractional COO, Operational Audit, Growth Roadmap, or Digital Transformation support.
03
We Build Together
Real work. Real tools. Real plans. I’m in the room with your team — not sending reports from a distance.
04
You Lead With Confidence
You leave with systems that work, a team that’s aligned, and an operational foundation built for wherever you're going next.
Who This is For
Tejido Advisory is the right fit if:
✔ You’re an association or non-profit growing faster than your systems
✔ You need senior operational leadership but aren’t ready to hire a full-time COO
✔ You’re preparing for a major transition — new leadership, new tech, new strategy
✔ You’re tired of putting out fires and ready to build something that lasts
✔ You want a partner who has actually done this work — not just advised on it
This may not be the right fit if:
✘ You’re looking for a quick fix or a one-time presentation
✘ You want someone to rubber-stamp decisions already made
✘ You’re not ready to do the work alongside me
Ready to get started?
Book a free 30-minute discovery call. We’ll figure out exactly what your organization needs —and whether Tejido Advisory is the right fit.